Corporate Profile - Cogent Principles
Why did we name our company Cogent Fibre? Of course, the word fibre as in wood fibre
is evident so we will just explain Cogent. Cogent, the word, is defined as: precise,
convincing, relevant, and to the point. As the name of our company, it means we will
always be clear and precise in our business dealings, we will be convincing in our
abilities, we will remain relevant in changing markets and will always be straightforward,
and to the point.
Integrity is our core principle. It is the very fibre from which our company was built.
We honour our commitments, hold ourselves and our employees to the highest ethical standards,
and expect no less from our suppliers, partner companies and customers.
Professionalism is, in many ways, an extension of our core principle of integrity. We diligently adhere to courtesy, honesty, and responsibility in our interactions with customers, suppliers, partners and employees, which combined with a level of excellence, extends beyond the standard commercial consideration and legal obligation.
Our people are the engine that runs our company. We measure performance with honesty, provide coaching where necessary and encourage our people to grow both as employees and individuals.
We believe that our success to date has been based significantly on our ability to make timely and cogent decisions. As we grow, we believe it is of great importance that we maintain and foster this ability. We never want to lose an opportunity due to the inability to act quickly and prudently.
We choose our partners with great care. We strive to associate with like-minded organizations that espouse the same principles that we do. We view all of our suppliers, service providers and customers as partners in our business and an extension of our organization. As such, it is imperative to the harmony of our business that we share common values.